There are many benefits to using Facebook. Whether it is for personal use or for business use, Facebook has some neat features and tricks that can be discovered. Here is the first in our blog series about getting the most out of Facebook:
Create a Facebook page for general or specific information about your industryThis is a valuable technique. First, create a Facebook page and name it a name that represents a common statement or interest for your particular industry. For example, a personal injury attorney may create a page called “Knowing what to do legally, when things go wrong” or a Realtor could create a page called “That moment when you find the perfect home.”
Make the page as a Cause or Community Page, to give yourself the most flexibility and distance from any business. Now start to create valuable content to fill the page. Design a cover and portfolio picture, or you can browse our free Facebook covers. Build content that is engaging, and if at all possible, offer giveaways and contests. Try to have a post per day or two, and make some of the posts non-topical, but interesting.
Invite all your friends to the page. Then post through your personal account to all your timeline followers to like your new page. Focus on building up the likes and the interest.
Now that you have achieved a valuable page with user engagement, choose “use Facebook as your-page,” and go like two notable pages in your industry. It may be the industry association and your local community Chamber of Commerce. After this is done, go like your business page that is related to your industry.
This will add 3 Facebook likes to your new page, which is the default amount of “liked” pages to show on a page. If you have any more than 3 “liked” pages, they will rotate out, and you will not always see your businesses page.
That’s it. Keep working the page and collecting on your free Facebook advertising.
It’s good to be a content creator!