Web design has become an integral part of business marketing these days. To help your business website stay ahead of the curve and beat the competition, we have assembled this list of Frequently Asked Questions (FAQs):
Does my business need a website?
Not necessarily. The type of business that you have will play a big role in the website software that is optimal for that industry. For example, a lawn mowing service may not need a website. A Facebook page and flyers at local laundry mats paired with word-of-mouth should suffice. However, if your business is a coffee shop, then you will want a website, and a well optimized site so people can find you.
What all will I need to get my business online?
All websites need a few basic elements to be visibly and publicy accessible online. First of all, a domain name will be required. This is like your home address or identity online, it is what the visitor will type in the bar to visit your website. Secondly, your website will need hosting. Hosting is like property in that it is a location for your website to live. Without hosting, a website cannot be accessible to the public online. Once these two have been procured, the final item is the actual website itself. Websites consist of software, code and media elements like images and videos. There are many, many different ways to assemble a website, with one of the most popular being WordPress. We recommend using WordPress or Bootstrap HTML5 for your website and hiring a professional company like SkyPoint to do the design. Try to avoid companies like Wix and SquareSpace that promise easy website creation but really fall down when it comes to the actual success of the site to create business.
What’s the difference between website self-builders like Wix and SquareSpace and website custom design shops like SkyPoint Studios?
Self building seems easy to do according to those sites’ commercials. The problem is you’re busy running your business and don’t have the time to make professional designs online. The other main issue is that these websites do not perform well in Google search. SkyPoint Studios websites are designed to be extremely SEO (Search Engine Optimization) powerful. The value we bring your business by high-ranking search results will far out-shadow the low cost “easy-to-do-yourself” idealogy of Wix or SquareSpace. Of course, there are use-cases for these platforms and we will kindly inform you if your project is a good fit for our marketing or if you would be able to run your hobby site from one of those web based builder platforms. Call today to learn more 406-208-8733
How often should I update my website?
Websites are considered active documents that reflect the current state of the business they represent. In that regard, stale and out of date info or just lack of new content can penalize the market viability of your business online. Google, Bing and other search engines are always trying to serve the latest information on businesses. The sites that are updated the most get the most traction in the search engines. Feed the engines new content or updating of old content and track and measure the search results, it is scientifically possible to see it work in action.