Should Your Business Be Social

Facebook, Twitter, Pinterest, LinkedIn, where to start?

Engage Social Media

We are all familiar with social media and are probably familiar with businesses using social media to engage and brand themselves. Obviously it works for some businesses, but can it work for yours?

First place to start, is what is unique about your businesses, and what story can I tell about my day to day operations? Start compiling this information in a Word document. If you are challenged coming up with this, you may not be ready for social media.

Being successful in the social space online requires commitment and punctuality, not to mention creativity and writing abilities. If you feel that these areas are not the focus of your business, it may be beneficial to hire an expert to manage your business’s social media accounts.

Social Media Data
To help guide your decision, here are some statistics on the current status of
social media:

4.2
Number of hours senior executives and decision-makers spend on social media daily, which is 40 percent more time than those not in these positions.
74%
Share of marketers who say Facebook is important to their lead-generation strategies (Source: 2013 State of Inbound Marketing Annual Report by HubSpot).
12%
Percentage of users who are influenced by Likes and +1’s, according to a 2013 iAquire and Survey Monkey social behavior report.
25%
Percentage of consumers who use Twitter or Facebook to complain about brands and expect a response within an hour (Source: American Express, 2012).

53%
Percentage of Twitter users who primarily access Twitter on mobile and are more likely to recall seeing an ad on the social network that the average user (Source: Twitter, 2013).

30
Number of minutes it takes for brand posts to get half of their reach on Facebook, according to Socialbakers(Nov. 2012)

Green arrow points at social media comments

Businesses committed to having genuine conversations with their audience on social media will gain much in regard to customer loyalty and brand recognition, which end up increasing the bottom line.

 

What is your company doing on social media? Does it work?

Jophiel Silvestrone

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 163 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. He now runs a web development company SkyPoint Studios. One of his favorite jobs though, is fathering his 11-year old son Jaoquin. "JJ" also loves technology.

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