15 Search Optimization Tools

15 Search Optimization Tools

There are many actions to take to gain SEO or Search Engine Optimization. It can sometimes feel overwhelming, and you may not know where to start on your website’s SEO. Not to worry, we have assembled 15 SEO tools on websites that have well-functioning and maintained tools to improve search.

Take time to go through your website with each tool and take the steps to clean up errors or add information where necessary.

Assembled in no particular order, 15 SEO tools:

  1. Google PageRank Checker

    Used to check the value of websites that you link to, or are linking to your website. PageRank is based on how many links are going in and out of a website as well as the age of the domain and other factors.
  2. Who Links 2 Me

    Domain Analyzer – an online service that allows you to find inbound links and keywords information about a website.
  3. Web Word Count

    Tool for counting the amount of words on a website. Helpful for seeing how much content can be crawled by the search engine spiders.
  4. Google XML Sitemap Validator

    The XML sitemap for a website helps the spiders to know what to crawl and when. If there is an error in the sitemap or no sitemap existent, the validator will discover it. This allows the website owner to fix the problem and re-validate.
  5. W3C Markup Validator

    Check the validity of the HTML markup on your website with this handy tool from W3C. Discovering and correcting errors can improve search engine results.
  6. W3C CSS Validator

    Checking for errors in CSS as well can be an added layer of value in SEO. This is a great tool to do so with, but it is not always 100% accurate.
  7. Pingdom Website Speed Test

    How quick is your website? Speed is a factor at which Google, Bing and Yahoo will rank upon. Caching and other actions can help to speed up a website’s load times.
  8. Broken Link Checker

    Broken links can count negatively against your website. Google and others try to steer traffic to websites that function properly, and a broken link is the equivalent of a dead end road.
  9. Domain Age Check Tool
    The age of a domain plays an important role in it’s value to the search engines. Not much can be done about age, but it is important to note age if deciding to migrate to a new domain, or if wondering why a newer domain is not ranking in the search engines.
  10. Spam Check Tool

    Having spam links on a website can have a dramatic negative effect on search results. Spam links can happen through hackers gaining access to your website’s database and impregnating it with garbage links. This tool will discover if this has happened, giving an idea of the location so that it can be cleaned up.
  11. Bing Indexed Pages Checker

    Are you indexed on Bing? Find out with this handy tool. Discovering this may show you that there is some work to be done on Bing. Start by filling out a business profile here.
  12. Alexa

    Alexa is the web traffic company, and therefore has all sorts of metric and data about many, many websites. The most important Alexa figure, is Alexa traffic rank. It is the ranking of your website against all the other websites in the world.
  13. Yahoo Indexed Pages Checker

    Discover how many pages of a website are indexed on Yahoo search. Add your business profile to the Yahoo business network.
  14. Similar Page Checker

    Duplicate pages on a website are an issue from a user standpoint and search perspective. Often times we don’t even realize how much duplicate content is on our websites. This tool will help to be a friendly reminder to clean up clones.
  15. Keyword Density Checker

    Keywords are a form of digital currency to the search engine spiders. Having the right balance of keywords in your content can be a challenge. This tool takes some of the guesswork out of deciding how many times to use that word.
  16. That’s 15 great SEO tools to help improve your website’s search engine optimization and visibility to potential customers. Have a tool to add to the list? Add it in the comments!

    If you would like assistance with this process, SkyPoint studios offers affordable training or can do this on your behalf, call 406-208-8733.

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Jophiel Silvestrone

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 163 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. He now runs a web development company SkyPoint Studios. One of his favorite jobs though, is fathering his 11-year old son Jaoquin. "JJ" also loves technology.

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