The answer is simple. Everyone loves free stuff! So if you want to draw people in, give something away, and make sure people know about it! When you post something on a business Facebook page, you have the option to “boost” what you post. You can decide who you want Facebook to “boost” the link to, but this the feature that allows random advertisements to appear in the news feed of a person’s newsfeed.
Appearance is also an extremely important part of any contest. Especially if you plan on boosting your post, it is important to make sure it looks good and reads well! Double check that everything is correctly spelled, and all of the information needed is included! Eye-catching pictures are also a great way to get people’s attention and really draw them into your contest.
Finally, if your contest is going to be a weekly, or even a monthly promotion, it is essential to stay consistent. Whether it is a certain time of day, or day of the week, people will learn to watch out for the advertisement, and going on your business’s page in search of it. However, this does not mean that the contest itself has to remain the same! Adding some diversity to the look of the advertisement, or even the contest itself, really helps people notice the promotion, and not lose interest in your advertisements!