How Facebook Helps Build Businesses

Social media is such a big part of our culture today. Started as a way to communicate with family and friends, Facebook is now a tool for connecting people of similar interest, and even careers. This not only makes them more noticeable to people that are looking for your services online, but because Facebook began as a way for people to connect with each other, it helps your business stick out to them on a more personal level.
Another great aspect of having a Facebook page for your business, is it will improve your online presence. So, when people search for your business on the internet, they’ll be able to see your website and your Facebook profile. While this may not seem like a huge deal, when your business’s name is linked to multiple websites, all of those sites come up when it is googled, and people can see your information in many different forms. So to people looking your business up on the internet, it looks as though you’re ranked higher than your competitors.

Because of this feature, Facebook can be a great way to promote your business. Businesses pages on Facebook are set up to help you succeed, and they walk you through each step of setting your page up! You have the option to add pictures, make posts, insert your company’s address and contact information, and link the page to your website. It allows you to give prospective clients an easy way to learn more about your company, and easily contact you! But a major part of Facebook is still individuals connecting with each other. So, how do you get people’s attention so that they want to look at your business’s page?

The answer is simple. Everyone loves free stuff! So if you want to draw people in, give something away, and make sure people know about it! When you post something on a business Facebook page, you have the option to “boost” what you post. You can decide who you want Facebook to “boost” the link to, but this the feature that allows random advertisements to appear in the news feed of a person’s newsfeed.
Appearance is also an extremely important part of any contest. Especially if you plan on boosting your post, it is important to make sure it looks good and reads well! Double check that everything is correctly spelled, and all of the information needed is included! Eye-catching pictures are also a great way to get people’s attention and really draw them into your contest.
Finally, if your contest is going to be a weekly, or even a monthly promotion, it is essential to stay consistent. Whether it is a certain time of day, or day of the week, people will learn to watch out for the advertisement, and going on your business’s page in search of it. However, this does not mean that the contest itself has to remain the same! Adding some diversity to the look of the advertisement, or even the contest itself, really helps people notice the promotion, and not lose interest in your advertisements!

Social media, like Facebook is such a great (and inexpensive) tool to build and promote your business! Good luck on your contests, and let us know if there are other tips you have for building your business a strong Facebook page, and running a successful contest!

Written by: Skypoint

SkyPoint Studios has written 47 posts in the Tech Blog.

SkyPoint Studios is a full-service web & graphic design firm located in Billings Montana We have a passion for hyper-localized service, we know Billings and Montana and care about doing business in our local community.