Facebook business pages have become one of the most important tools in the web marketers toolbox.
That being said, it’s not easy to make a successful Facebook business page, and many businesses end up falling short of their goals, and eventually, the page ends up emptier than a desert.
To create a community and liven up your business page on Facebook, try some of these techniques:
- Post Content Consistently
- Mix Content Properly
- Add Value for Visitors
- Share Interesting Multimedia
- Ask & Answer Questions
Post Content Consistently
It is very important to be consistent on the amount of content posted to your Facebook business page. Too much content and you’ll have visitors heading for the unlike button, too little content and the page won’t grow or attract new visitors. A good rule of thumb is 1 to 2 business posts per day, 1 to 2 general non-business posts per day, but it can vary greatly depending on the type of business.
Mix Content Properly
Content can become extremely boring to the general public if it is too much about your business. A good way to avoid boredom with what your company has to say, is to use humor to engage general Facebook users. Another option is to share interesting facts about your industry. The best mix of content will be unique to your business, so try and experiment with different content mixes and see the reactions from visitors. 1 in 3 posts about your business can be a good place to start and work up or down depending on the reaction of your followers.
Add Value for Visitors
The best Facebook business pages offer value to the visitor on a consistent basis. The value is not always in the form of a coupon or giveaway, oftentimes value is given with educational links, newsworthy links or just funny and entertaining links. Try to create value in every 1 out of 5 posts. One possibility for value could be a terminology page for your industry on your website and link to it from your Facebook business page. Their are many other ways to add value to for your visitors, be creative!
Share Interesting Multimedia
One of the most successful ways to create a thriving Facebook business page is to share videos and photos of the work you do every day. Try to spice up the videos, making them creative, funny or zany works really well on the web. Just check out YouTube these days! The goal is to make videos and pictures that people like, which in turn sends the post out to their friends who hopefully like it starting the process over again.
Ask & Answer Questions
Asking questions can be a great way to engage your audience and draw out the information that can be very valuable to your business. Answering questions can be of equal value for your audience as one curious visitor might help spur a question that educates 100’s of people because of the virality of it. If you are having a hard time coming up with questions, think about your sales process and what customers usually ask about your business is what you should be asking and answering for your online social media audience.