Get ready, get set. Launch! A launch represents a huge marketing opportunity. Smart organizations seize this chance to build brand awareness and synergy.
Different circumstances demand different launch strategies – from multimedia campaigns, company-wide meetings, and road tours, to a T-shirt for each employee. Some organizations execute massive visible change, including external signage and vehicles, virtually overnight, while others choose a phased approach.
Small organizations may not have the budget for a multimedia campaign but can leverage social networks, like Facebook and Twitter. Smart organizations create a sales call opportunity to present a new card or send a blast email to each customer, colleague, and vendor. Others use existing marketing channels, such as inserting brochures with monthly statements. Its always good to use newsletters to keep your customers informed and coming back for more shopping.
In nearly every launch, the most important audience is the company’s employees. regardless of the scope and the budget, a launch requires a comprehensive communications plan. Rarely is the best launch strategy no strategy, which is the business-as-usual or un-launch. Occasionally an organization may not want to draw attention from the financial community or its shareholders, so it may choose to do nothing.
The most important thing to remember is: The unveiling of a new brand identity is an emotional opportunity to energize clients & employees around a new sense of purpose. If you need help launching your brand identity get a hold of us now: