Have a Facebook business page? That’s great! But, did you know that you can actually use Facebook as your business page? If you haven’t done this yet, your missing out on one of the best ways to get FREE brand exposure & community involvement(PR) on Facebook for your business.
First, log in to Facebook with your personal profile. Next, look up in the right hand corner of the home page. Click the wheel icon on the far right, and choose to “Use Facebook as…[your business].” Now you will arrive at a profile screen that looks like your personal profile, but it is for your business.
Here is where we want to start collecting local businesses to interact with. To do this we will like Facebook business pages from a trusted source that has already done the work for us. After we are done, their news feed will stream through ours so we can like and comment on their posts.
What we need to do is pick a target organization that is well established in our area, like the Chamber of Commerce or a prominent radio or TV station. After you have decided who you want to go after, click in the search bar at the top of Facebook and type the name of the business page you’ve decided on for your target. Click on the page as it drops down in the menu from the search. Once on the page, scroll to the area that shows pages they have liked. Click on the “see all” link and a pop-up window appears with all the pages that the page admin of the page you are visiting has liked.
Go through the list and click all the businesses and organizations that you would like to network your business with. Repeat this process for several other prominent Facebook pages in your area until you have “liked” a decent amount of pages, ideally several hundred.
Once this process is completed, click the “Home” button in the right menu up by your business name. This will send you to the home page with your business news feed. Here is where the magic happens. Go down the news feed and click “like” on any businesses that have good posts and you want to network with. Share any great promotions of local businesses, again keeping in mind ones you want to network with. Comment on posts with intelligent feedback that either adds to the dialogue or offers a witty or funny interaction (Note: try to limit humor unless you are really good at being tactful, or your business deals with humor inherently).
Try to do this exercise 3-5 times a week. Track and measure results of your interactions and adjust your actions in the future accordingly. This is how you will get good at social media.