Get Rich Snippets

JW Synthetic Grass - Rich Snippets Example - SkyPoint Studios Web Designed Site

How important are search results to the success of a website? Very important in many ways and one of them is turning sales. Part of this process is writing code that tells search engine spiders what the website pieces are all about and how to index them properly. In this indexing, when done right, it is possible to get the holy grail of search results, rich snippets. Rich snippets are a display option in Google and other search engines that show more options for a website than the standard link to home page and description.

We can use code on our website to get a chance at rich snippets, which came out with the new HTML5 standard. This code is called microdata and helps tells search engines what parts of a website are all about. Below is an example of a before and after look at some code markup using the HTML5 microdata technique.

This code example is how a basic div set up would look:

<div>
 <h1>Billings Web Design</h1>
 <span>SkyPoint Studios</span>
 <span>406-208-8733</span>
 <a href="https://skypointwebdesignbillingsmontana.com" title="Search Engine Optimization SEO Billings MT">SEO Service Billings MT</a>
</div>

add the itemscope element to the HTML tag that encloses information about the item, like this to get rich snippets:

<div itemscope itemtype="https://schema.org/">
  <h1>Billings Web Design</h1>
<span itemprop="name">SkyPoint Studios</span> 
<span itemprop="number">406-208-8733</span>
<a href="https://skypointwebdesignbillingsmontana.com" title="Search Engine Optimization SEO Billings MT">SEO Service Billings MT</a>
</div>

It's possible to find more information about how to get rich snippets for your website by going to Google's rich snippets guidelines.

Additionally, schema.org has a great amount of details on how to get the microdata arranged on your site’s HTML pages for the various search engines like Google, Bing, Yahoo, etc.

Have something to add to this story? Do so in the comments below

Jophiel Silvestrone

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 163 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. He now runs a web development company SkyPoint Studios. One of his favorite jobs though, is fathering his 11-year old son Jaoquin. "JJ" also loves technology.

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