Get Rich Snippets

JW Synthetic Grass - Rich Snippets Example - SkyPoint Studios Web Designed Site

How important are search results to the success of a website? Very important in many ways and one of them is turning sales. Part of this process is writing code that tells search engine spiders what the website pieces are all about and how to index them properly. In this indexing, when done right, it is possible to get the holy grail of search results, rich snippets. Rich snippets are a display option in Google and other search engines that show more options for a website than the standard link to home page and description.

We can use code on our website to get a chance at rich snippets, which came out with the new HTML5 standard. This code is called microdata and helps tells search engines what parts of a website are all about. Below is an example of a before and after look at some code markup using the HTML5 microdata technique.

This code example is how a basic div set up would look:

 <h1>Billings Web Design</h1>
 <span>SkyPoint Studios</span>
 <a href="" title="Search Engine Optimization SEO Billings MT">SEO Service Billings MT</a>

add the itemscope element to the HTML tag that encloses information about the item, like this to get rich snippets:

<div itemscope itemtype="">
  <h1>Billings Web Design</h1>
<span itemprop="name">SkyPoint Studios</span> 
<span itemprop="number">406-208-8733</span>
<a href="" title="Search Engine Optimization SEO Billings MT">SEO Service Billings MT</a>

It's possible to find more information about how to get rich snippets for your website by going to Google's rich snippets guidelines.

Additionally, has a great amount of details on how to get the microdata arranged on your site’s HTML pages for the various search engines like Google, Bing, Yahoo, etc.

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 244 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: Check out for the latest projects from SkyPoint Studios.

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