The Art of Branding by Guy Kawasaki

Tips to Perfect Branding
Tip Sieze the High Ground
Create One Message
Speak in Understandable Way
Take the Opposite Test
Cascade the Message
Examine the Bounce Back

These are cool branding tips to focus on. I think it’s great to have these small digestible tips from Guy Kawasaki that allow changes on a dramatic level afterwards. Establishing an uplifting brand is a great idea, and something we should all aspire to in business.

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Want to learn more branding tips? Check out the rest of our branding resources in the Marketing category.

Jophiel Silvestrone

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 163 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. He now runs a web development company SkyPoint Studios. One of his favorite jobs though, is fathering his 11-year old son Jaoquin. "JJ" also loves technology.

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