To blog or not to blog

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Blog or not? That is a question many businesses are asking these days. It’s understandable that businesses may be wondering what this blogging stuff is and why it would offer any value to the business. In this article, I’m going to try and answer this question with some evidence as to why blogging is a crucial component to success on the web these days.

Many websites today have the ability to blog built in already, such as the WordPress or Drupal platforms. Since the technology is already in place, should your business be blogging?

Well, blogging is super crucial to the ability of Google to understand the day-in and day-out actions of the blog business. Without a timeline stamp that blogs provide, the content will always be considered to be flat, timeless, and unchanging. A blog by its very nature is changing and documenting the timeline events of the business or website.

So I highly recommend that businesses get involved with a blog, like what I am writing now. This website has over 250 posts on it and has been running for almost 7 years. It is one of the main reasons why our company is ranked as #1 in Billings.

Continuing to update old blog posts is a really good idea as well. For example, this post has been updated 2 years after it was published. That’s what this part here is, the addition.

The more a post is updated with current information or additional information, the better it is going to do in search engines. I go back and add more info and update old posts to current information regularly. Give it a shot!

Read next: Perfect Blog Post Recipe

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 257 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: Check out for the latest projects from SkyPoint Studios.