Gaining SEO Through Rich Snippets

 Treasure ChestRich snippets are one of the best ways to improve search results. Basically the idea behind rich snippets is to tell the search engine spiders EXACTLY what each part of the website does. So addresses get the itemprop=”address” tag added. This can be done through a span or div element. The span element could look like this:

<span itemprop="address">123 Sycamore Ave.</span>

This tells the search engines what parts of a website are important for certain queries (“What is that business’s address?). Try tagging multiple parts of your website, starting with the content and working around the various areas such as
the header and footer.

For a complete guide to rich snippets, visit the very nicely done Google guide to Microdata & Rich Snippets.

Google Rich Snippets Text Additions to Search
Here are some more examples of how to use rich snippets in your code:

<div itemscope itemtype="http://data-vocabulary.org/Person"> 
  My name is <span itemprop="name">Bob Smith</span> 
  but people call me <span itemprop="nickname">Smithy</span>. 
  Here is my home page:
  <a href="http://www.example.com" itemprop="url">www.example.com</a>
  I live in Albuquerque, NM and work as an <span itemprop="title">engineer</span>
  at <span itemprop="affiliation">ACME Corp</span>.
</div>

Are you using rich snippets? How successful have they been in improving your search results?

Jophiel Silvestrone

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 163 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. He now runs a web development company SkyPoint Studios. One of his favorite jobs though, is fathering his 11-year old son Jaoquin. "JJ" also loves technology.

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