Recently, I came across a client who had a major problem with their website. This problem was so huge and detrimental that they were falling off and not ranking very high for Google search in a industry that they had been around in and market leaders in for many years.
Their website should be ranking at number one or number two and yet they were down at number 4 in a category that has only a few players in it overall. So what was this major problem? They’re text on the website was images and not actually text. Because of this Google could not index the website at all!
The previous web developer had simply made images for the design with text in them for every single part of the website and lazily uploaded those instead of formatting text with HTML the way it is supposed to be done. This caused a major problem with their website indexing.
In order to get the website recreated properly, I had to re-write the whole website by hand which was a huge task. But going page by page, I re-wrote the content and put it into a WordPress site as the previous site was just a flat HTML site and very, very basic.
Now after recreating every single page as actual text instead of images and launching it as well as doing 75 back links I’m happy to say they are up at number one for their industry! Their industry is dog boarding in Billings, Montana and the client is now number one on Google.
So are you wondering if your website has a similar problem? It’s pretty obvious to find out. Do this test:
Go to your website and try to copy the contents of your website. If you’re not able to highlight any of the texts to copy it, and instead you can right click on it and save it as an image where there should be text, that’s a good indication that your website text is actually images.
And like I mentioned in this article already, Google cannot search and index this text, rather it just sees the whole thing as an image and this is really the really bad for SEO.
So if you want your website to rank a lot higher in Google search, make sure that you’re adding as much relevant text as possible and make sure that the text is actual text and not images on your website.
Have a question about how all this works? Need some help with your SEO rankings on search for Google? Get a hold of us! Call us now at 406-208-8733 or fill out our contact form located here.