365 Blog Challenge

Delivering winning strategies and successful return on investment is something I do everyday for my clients. At the beginning of every year, clients and I will go over their online business strategy for the upcoming year. One of the most frequent questions I get asked during these meetings is “what can I do to really solidify myself at the top of the local search in my industry?”

One of my favorite suggestions for this quandary is the 365 day blog challenge. Basically it is a challenge you place upon yourself to create one blog post a day for a year straight. This requires amazing discipline, dedication and hard work.

The payoff is extreme, however, and the major gain from this will be high ranking search results in multiple verticals in the businesses industry. In addition, the website becomes much more valuable, and when tied with a solid social media campaign, the 365 blog challenge is a marketing powerhouse that few marketing tools can match.

Why is it important to do 365 days in a row, you may ask. The frequency of new content on a website is an important factor Google uses to place the website in search results. Frequent content publishing website will be put high up in search results, where stale sites that don’t get updated will have a harder time competing.

This is why the 365 blog challenge requires sequential posting for the whole year. Daily posting is what the search spiders love most as it is the best chance Google and other search engines have of delivering the latest and hottest news, media and information to the search engines users.

Any writing is better than no writing, but if you are really looking for that competitive edge than the 365 blog challenge is just for you. It is especially a good idea to integrate the 365 blog challenge in competitive markets that may not respond to typical SEO tactics.

Accumulating a website with this much content can make you feel like you have a lucky leprechaun and his pot of gold when the business starts rolling in through the door and buzzing the phone off the hook.

Questions about how to implement the 365 day blog challenge?

Completed the challenge? Tell us about it in the comments below:

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.