Everyone thinks SEO is really hard and really expensive. There is some truth to this, and it’s understandable that many people who set out to achieve SEO results end up giving up. It takes a ton of time and commitment to rank #1 in a competitive search phrase category.
One thing that we help our clients here at SkyPoint Studios achieve is higher SEO results in Google. Today I want to introduce a way to achieve higher SEO results without having to spend any money on SEO services. This cool little trick is based on photography in your local town and adding those photographs to your website.
This doesn’t mean you have to be a professional photographer or hire a professional professional photographer to do these photos. It can be simply done with a high-quality mobile phone. For example, if you wanted to rank for Billings, Montana or Laurel, Montana or Lockwood, Montana, you would want to go through the city and take photos of all the main attractions.
Take photos of the main stores, the intersections, the parks, the schools, the fire department, the police department, etc. Next, take photos of all these and then label them properly to achieve the SEO trick.
What do I mean by labeling properly? That means that the exact keywords someone will be searching for to find that particular photograph need to be put in as the image title label. Let’s take the Lockwood Fire Department for example. If someone is looking for a photograph of the front of the Lockwood Fire Department building, they will put “Lockwood Fire Department” in Google image search.
This needs to be put on the actual title of the image. What is the title of the image? It is usually just a bunch of letters and numbers from the camera so that’s the actual image title that will be on the image when it’s on the desktop of the computer.
Transfer the images from phone to desktop and then take all the images and rename each one with the exact key phrase that would describe the photograph properly, with the location and then the city and area where it was taken. So “Lockwood Fire Department Lockwood Montana” for example.
This will help Google to orientate the photos when someone is searching for that particular photograph on Google images and will help to achieve this SEO trick. After a search for the keyword that matches the image the website comes up with this photograph that is high resolution, it will then be clicked on by the visitor who will go to the website and will download the photograph.
How does this help? It drives traffic to the website and the more traffic driven to a website the higher the Google search rankings will be. Now that the visitor has been provided with value because of the free photograph to use for their projects, they inavertally create value for the website the image is on.
It’s a cool SEO trick and all it cost was the click of a camera and the time to label and upload and now more traffic will be driven to the website. I highly recommend trying this out by taking photographs of the local city and adding them on pages on the website.
What I do is add one main image page, for example: “Billings MT Free Images” will be the name of the main page and then I would create sub pages for all of the locations around Billings. One sub page might be downtown Billings for example and all the images of downtown Billings will be placed here.
Another page might be West End Billings and have all the images from the west side of Billings, then I would link off to all those pages from the main Billings free images page and then put that link in my footer or somewhere else where people can find it relatively easy.
Does all this make sense? If your having a hard time figuring out how to pull off this SEO trick, get a hold of me and I will advise you on how to go through it.
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