How To Use Facebook as Business Page

Have a Facebook business page? That’s great! But, did you know that you can actually use Facebook as your business page? If you haven’t done this yet, your missing out on one of the best ways to get FREE brand exposure & community involvement(PR) on Facebook for your business.

First, log in to Facebook with your personal profile. Next, look up in the right hand corner of the home page. Click the wheel icon on the far right, and choose to “Use Facebook as…[your business].” Now you will arrive at a profile screen that looks like your personal profile, but it is for your business.

Here is where we want to start collecting local businesses to interact with. To do this we will like Facebook business pages from a trusted source that has already done the work for us. After we are done, their news feed will stream through ours so we can like and comment on their posts.

What we need to do is pick a target organization that is well established in our area, like the Chamber of Commerce or a prominent radio or TV station. After you have decided who you want to go after, click in the search bar at the top of Facebook and type the name of the business page you’ve decided on for your target. Click on the page as it drops down in the menu from the search. Once on the page, scroll to the area that shows pages they have liked. Click on the “see all” link and a pop-up window appears with all the pages that the page admin of the page you are visiting has liked.

Go through the list and click all the businesses and organizations that you would like to network your business with. Repeat this process for several other prominent Facebook pages in your area until you have “liked” a decent amount of pages, ideally several hundred.

Once this process is completed, click the “Home” button in the right menu up by your business name. This will send you to the home page with your business news feed. Here is where the magic happens. Go down the news feed and click “like” on any businesses that have good posts and you want to network with. Share any great promotions of local businesses, again keeping in mind ones you want to network with. Comment on posts with intelligent feedback that either adds to the dialogue or offers a witty or funny interaction (Note: try to limit humor unless you are really good at being tactful, or your business deals with humor inherently).

Try to do this exercise 3-5 times a week. Track and measure results of your interactions and adjust your actions in the future accordingly. This is how you will get good at social media.

Have a question about this process or social media/Facebook marketing in general? Sound off in the comments below.

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.