SEO website mistakes are something that happen sometimes unwillingly by posting content that is not related to the focus of the site. Today is New Year’s Eve, and you might be tempted to post an article on your website wishing everyone a happy New Year’s.
The post might talk about the year and what you did and how you’re looking forward to the next year and such and such things like that. The problem with this type of content is that it doesn’t align with what most websites are trying to focus on. I could’ve done a post like that on my website today. I chose not too, because the problem is that my website is about web design and online marketing and a content post related to just New Year’s doesn’t do anything to help my website, in fact it actually hurts it.
Adding any content on your website that is not related to the main focus of the website is going to penalize the website. The way to look at it is if you’re trying to make a drink of Jack & Coke, for example, adding water to it is not going to make it taste good (a good New Year’s metaphor, huh?).
That’s what content that is not part of your focus of your website is like, it’s deluding and watering down the focus of the site. When the website crawlers that Google has comes along to index the website, this new content will dilute the power of the old content because it’s not focused on what the website is about.
So I encourage you to figure out a way to talk about the New Year’s like I did in this post but also keep it on track with what the main focus of your website is about. It’s OK to be topical and to talk about what’s going on and relevant things like that as long as they all tie back to the main mission of the website.
If they don’t focus on the main SEO search terms of the website, then you really will have SEO website mistakes. Have a question about how to get your website ranking higher in Google the coming year in 2021? Hit me up on my contact page.
Have a happy New Year!
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