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There are many great SEO tools on the web but finding them can sometimes be a challenge. Throughout our daily workflow we use and come across many of these tools. Below we have assembled a list of these tools in no particular order: Link Counter Tool Shows the amount of outgoing links for any web […]
Ranking well in search is a tricky and sometimes frustrating process, much like doing car repair for the very first time. Similarly, there are tools that will make the job much, much easier. One of the “family” of tools that really helps the SEO process of discovery are site explorer SEO tools. Site explorer SEO […]
Images are one of the most important elements of a website. Adding both visual and data information to a website, properly executed images create attractive design and customer loyalty to websites. Images are also used by search engine spiders to decide how to distribute your content. SEO image optimization is all about giving these search […]
Everyone who runs a website should know at least a little bit about Search Engine Optimization (SEO). It is not totally necessary, but without it you will basically only have word-of-mouth referrals to drive traffic to your website. But the world of SEO is huge and complex, understanding all of it requires that a person […]
Recently I came across a shady action that was taken to help increase in search results. The nature of the action is somewhat hard to understand, but let me try to explain how SEO squatting occurs. Typically the code and type that is put on the back of a website shows to the visitors on […]
SEO site structure can be achieved very easily with WordPress sites by updating the site permalinks with a little custom code. The code is called category – post name taxonomy, or category then posts or pages in the website link structure. The way to change the permalinks on a WordPress website is rather straight forward. […]
Website menus are one of the most commonly overlooked ways to create SEO advantages for a website. Many, many websites follow a similar naming structure for their menus, and it goes something like this: HOME | ABOUT | SERVICES | CONTACT This may seem like a logical way to break down the navigation of any […]
One of the most commonly overlooked pieces to a successful search engine optimization campaign is having the proper SEO image title strategy. Often times images are uploaded to a website without a second thought given to what the title of the image is. Before images are even uploaded to a website, they should be properly […]
Rich snippets are one of the best ways to improve search results. Basically the idea behind rich snippets is to tell the search engine spiders EXACTLY what each part of the website does. So addresses get the itemprop=”address” tag added. This can be done through a span or div element. The span element could look […]
SEO can be the single biggest influence in increasing sales for your business. There is so much to a good SEO campaign, and it can be overwhelming figuring out where to start. Here at SkyPoint, we do SEO on a daily basis and enjoy the artform of gaining in search results. Check out our articles […]
