Almost everyone can agree that the web is where it is at today when it comes to business, sales, interactions, media, you name it, the web has got it going on. So how to win on the web? Well it may seem like the successful have a secret formula, or are somehow connected to all the right people. The truth is, most are hard working folks who make great honest products for the web to enjoy. Now this may seem like a simplified version of how to win on the web, but trust me it is no more complicated than that.
A little about what you like
Pick what you are good at. Cooking? Car repair? Knitting? How to care for snakes? Whatever you have a passion for and are knowledgeable about, and start adding to the space. What I mean by that, is create a site about your hobby or business, and start to offer true value to your visitors. How might you do this? Let’s do some brainstorming. First, pull out a piece of scratch paper and write down the first things that pop into your head when you think about your hobby or business industry related to these type of titles: “How to do such and such in this industry” or “10 things you need to know about this industry or hobby.” Don’t worry at first if you think the ideas aren’t that good, the idea here is to just get something down on the paper. This very act will set your brain in motion towards some really great ideas that other people will also enjoy and share with their friends.
A little bit about what the web likes
So now that you have some ideas, let talk about platform. Most people are familiar with social media, Facebook; Twitter; LinkedIn; Pinterest; etc. These can be great outlets for your passion. Start with the social media outlet that you are most comfortable with (most likely Facebook). Create a Facebook page for your business or hobby, but make it about the industry not just your business (you should still have a separate branded Facebook page for your business). For example, if you are a bakery in Brooklyn, NY, you might want to create a page like “Finding the best bread in Brooklyn.” On this page you would fill it will all sorts of information about bread and where to find the best bread in Brooklyn – i.e. your bakery 🙂
In addition to, or instead of, you can create a website all about your business industry or hobby. On this site, similarly to the Facebook page, you would fill the pages with interesting information about your industry.
A little about content
Make sure to create engaging content if you are good at writing. I try to write in a colloquial straight forward way as if I’m having a conversation with the reader. I know that many English teachers would frown on some of the linguistic formulations, but hey we are living in the internet age baby!
Anyhow, make sure that the content is both engaging and valuable to your reader. Remember that you are learning how to win on the web, and that means you will need to approach this with a lot of trial and error. Test and measure what works for you, and make necessary adjustments. Success doesn’t happen overnight, but a constant vigil of valuable resources will eventually make you stand out in your industry or hobby, and then the attention and notoriety are yours to do what you will with.
What will you start today? The internet is a wide, wide place… claim your slice!