‘Website Walk’ is the term I have coined for a process I use regularly to improve our website standings in Google. To do a website walk consists of going page by page and clicking on and interacting with every element of the page.
The reason to do a website walk is to catch any errors and correct them. However, it’s not just about finding errors, it’s about adding more content or taking away content where necessary.
This process of combing the website and improving it is what Google is looking for when they want to rank websites for number one in their industry. The more often your website is updated with relevant and pertinent information, the more likely your website is to ranked #1 on Google.
That’s why I recommend doing a website walk every 2 to 3 weeks. Website walks should start on the homepage, going down every single element on the homepage and making sure it’s working properly and represents the brand properly.
Next go to the second page on the main menu, usually the About page and make sure everything on that page is up-to-date and correct. Look for any little areas where you can add additional information.
I recommend doing this consistently for 2 to 3 months and then checking out your search results and look for improvements. Our website has improved quite a bit just by doing these website walks.
Have questions about SEO or how to update your website? Drop me a line on my contact page
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