How to get on a TV or radio show for an interviews:
All businesses should consider appearing on radio or TV shows in their local market if at all possible. The advertising that comes from doing these shows can be a great free way to get the word out about an event or product launch. Shows want a steady stream of good content, and they need to fill holes in programming. With a timely event or product launch, even a good press release can open the door to getting on a show.
Try emailing the shows producer with a brief introduction to your product or service, and then explain how what you have to share is timely and something that their audience would be interested in. Prepare to put forth several of these emails, and don’t get disappointed if you don’t hear anything back right away. Many of these shows are very busy and receive thousands of such requests, so it is best to be patient.
If you don’t hear back from the station within a couple of weeks, it doesn’t hurt to re-word your original email and re-send it. One of the easiest ways to get on a radio or TV show is to know someone on the production team or the hosts of the show. Ways to meet these people can vary, but one way would be to speak with your local Chamber of Commerce and see if they can get you in touch with a producer or host of a local show that fits your product or service. Urgency of your message, such as an upcoming event or new business opening will help to get you in front of the right decision makers who can get you scheduled on a show.
Is TV better than radio? That depends on what your goal is with the product, service or event. TV will be better if there needs to be visual aids such as product demo or introduction of a public figure. Radio will be better if you need to reach the audience at a particular time or if your product or service is already well known, doesn’t need visual acknowledgment, and the concept can be transferred to the listener over the air waves. Products or services related to autos can work well with radio as most of the listeners will be driving when they hear the interview. Additionally, work related products or services such as insurance or workers comp can work well on radio because many listeners are working when they will hear your interview.
Ultimately the platform is only a small consideration, basically more is better for business advertising. Check with your local TV, radio and web shows to see about their schedule availability and how to go about applying to be a guest.
Now go get that interview and rock it!