Data on User Experience

When it comes to how people perceive and use your website, user experience is king. You want the user to enjoy, revel and thoroughly embrace every aspect of your site. That is why it is important to use the latest technologies, designs and code.

Assembled here are some poll numbers that reinforce the reason to invest in user experience on your site:

• 10 million

  consumers used the Yelp mobile app in January 2013 alone, with more than 4.5 million calls and 5.6 million directions generated from the app in the same period.

 

 

• 65%

  of consumers are more likely to use a business that has positive online reviews, according to BrightLocal’s Local Consumer Review Survey 2013.

 

 

• 92%

  of all traffic that clicks through to sites, comes from the first page of the Google search results.

 

 

• 64%

  of consumers would continue to spend money with a company as the result of an exceptional customer experience (Alvaya Customer Effort Impact Study 2013)

 

 

• 74%

  of businesses believe user experience is key for improving sales (Econsultancy 2013)

 

 

• 55%

  of under 35s say they use social media to vent about bad customer service (35 percent of all ages) according to a YouGov survey of more than 2,000 UK consumers.

 

 

• 35%

  of marketers say data has improved customer engagement through personalization (Monetate 2013).

If we take all this into consideration, what we do and say on the internet matters to our business. Take the time to respond to negative reviews and refer other businesses that you have dealt with positively. They will no doubt return the favor in the future.

For more tips on marketing, browse the marketing category.

What do you think about this data? Does it show a trend that business owners should be moving towards? Sound off in the comments!