Website Walk

‘Website Walk’ is the term I have coined for a process I use regularly to improve our website standings in Google. To do a website walk consists of going page by page and clicking on and interacting with every element of the page.

The reason to do a website walk is to catch any errors and correct them. However, it’s not just about finding errors, it’s about adding more content or taking away content where necessary.

This process of combing the website and improving it is what Google is looking for when they want to rank websites for number one in their industry. The more often your website is updated with relevant and pertinent information, the more likely your website is to ranked #1 on Google.

That’s why I recommend doing a website walk every 2 to 3 weeks. Website walks should start on the homepage, going down every single element on the homepage and making sure it’s working properly and represents the brand properly.

Next go to the second page on the main menu, usually the About page and make sure everything on that page is up-to-date and correct. Look for any little areas where you can add additional information.

I recommend doing this consistently for 2 to 3 months and then checking out your search results and look for improvements. Our website has improved quite a bit just by doing these website walks.

Have questions about SEO or how to update your website? Drop me a line on my contact page

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.