Website SEO is an important part of owning a website. It’s important because you want to know how well your website will perform on Google and in order to figure this out you’ll need a guideline.
Here at SkyPoint Studios we do website SEO analysis quite regularly and have developed our own proprietary form for doing so. On this blog article I’m going to share the form and some of the elements that it covers.
Here are some of the elements on our website analysis form:
Title tag is the single most important page element that can be optimized for targeting search engines.
Fixing the title tag often generates quick and appreciable differences in your rankings.
Appropriate meta tags should be inserted into the pages of the website which are being targeted for top listings.
Secondary only to the Title Tag, are Heading Tags. These provide Google and other search engines all the information.
Content of Website
A web page should contain original & optimized content which should include targeted keywords, key phrases & links to the other website sections.
Search engines prefer content that is original with important keywords and phrases highlighted.
Anchor text is the click-able text in a hyperlink.
Words contained in the anchor text help to build SEO if they offer logical navigation to other areas in the site.
It is important to factor in the relevance of keywords when building the structure of pages. Keywords are ranked in value according to how closely they are related to the actual content of the site.
Image optimization consists of strategies to make your images search engine friendly. Image optimization includes making sure the original file name for the image is optimized as well as adding or optimizing title tags, alt tags and descriptions.
Dynamic content refers to how frequent the content on your website changes and subsequently how frequently the search engine spiders will crawl or index your website.
Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and Google Page Rank of your site.
Frame Based Website
Frame-based websites are not preferred by search engines as they create multiple pages for a single URL. This breaks the standard single page per URL structure that the World Wide Web Consortium holds as an official standard of the web.
Invisible Text/ Hidden Text
Invisible or hidden text is text that is not readable by users but is visible to the search engine spiders. Adding invisible text is considered a bad SEO technique for gaming the search engines and can eventually lead to being black-listed or banned from Google and other search engines.
XML Site Map
XML Site Maps are created for search engines to help them crawl a website properly and keep their results up-to-date. The site maps tell the search engine the priority of each web page in your website.
A site map is a page dedicated to helping your visitors locate all the important web pages of your website. It provides users with a one-stop location to access any page on the website.
The robots.txt file is a simple text file that is placed in your website’s root directory in order to tell the search engines which pages to index and which to skip.
Web page loading time is considered one of the most important factors for improving overall user experience. The general rule is the larger the website, the longer it will take to load. Adding cache-ing systems to your website can dramatically improve load times. Also, we will look at the location of resource heavy assets on the site.
HTML Code Validation
Valid HTML is code that has been written in accordance with the World Wide Web (W3) Consortium standards for proper syntax. Valid code is displayed properly and uniformly across popular browsers.
CSS Code Validation
Along with HTML, it is important that your validate you CSS to ensure that it complies with appropriate CSS standards set by W3 Consortium. CSS stands for Cascading Style Sheets, and represents all of the stylization of your website.
Broken links are links that do not work because the destination has changed or it was not set up right in the first place. When search engines crawl websites and find broken links, it lowers the page rank value. Broken links can create dead-ends in your site.
404 page customization can be a good solution to dealing with broken links.
Having errors in CSS means that some of the display functions of your website may be functioning improperly.
A 301 is a HTTP status code that tells a requesting browser that the requested site resource has been moved to a new location. Without 301 re-direct established, www.abc.com and abc.com will be considered two different websites by search engines. This can lead to adverse effects on page rank and SEO results.