Social Media SEO

Social media SEO is somewhat of an oxymoron amongst search engine specialist. The reason for this is that social media platforms by default don’t offer “do follow” links.

“Do follow” links are links that offer credit to the website that is being linked to. A non-do follow link does not offer any SEO value. So it can be understandable why SEO specialists don’t think social media SEO really works.

In this article I’m going to describe how to use social media for SEO purposes. What I like to do is keep track of different business groups in our local area. These groups are review focused and allow the users to post reviews and share recommendations of local businesses.

Whenever one of our clients comes up as a solution for one of the requests on the page, I not only share the name of the person and the phone number, but I also share a link to their website. Now this link does not actually offer value directly, it only offers value when people click on the link as traffic to the website.

Anyone who knows SEO knows that traffic is a good thing for better search rankings. If we can get people to click on the link on these popular Facebook groups or LinkedIn groups then it will cause more traffic to the website and better SEO.

So the secret to using social media to improve search rankings is providing the right context in links so that people will click on them. It’s important to make sure that it is done in good taste and that the narrative supports the link.

Have a question about how to use social media SEO? Send me a post on our contact form!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.