Service Page Web Design

The service page is one of the core foundations of any service business website. A good service page will be informative, easy-to-read and have a proper architecture. Many service-based businesses often drop all of their service list on one page, unfortunately. This is not a good idea for search engine ranking purposes.

The problem is when you just drop all your services on one page, in a list the search engines don’t have much their grip onto. A much better strategy is to link each service out to its own page. For example, a painting company would put services like “outdoor painting” “indoor painting” “commercial painting” “Residential Painting” and more all listed as links off of the main service page. Each of these sub pages would expand on the service process and what the company does better than the competition.

When you link out to services instead of just flat listing on the page, it creates a much better architecture for the search engines. Having a landing page URL for each service category and location a customer would search is a necessary component of ranking in the search on Google. For example, “painting service west end Billings MT” could be a page “website.com/painting-service-billings-mt/” and that would then be linked to off of the main services page. This is the best way to get ranking for any specific search phrase.

The more in-depth you can dive into a specific service category on each page the better it will rank. It’s also a good idea to go back in to fill in these categories more content over time as you learn more and gain more value in the search engines by updating the pages as it is a big ranking factor that Google uses. So it’s a good idea to have more in-depth categories descriptions on those pages and then link out from one main service menu and keep them regularly updated.

The next goal would be to drive as much traffic and links to the landing pages that are most important to your business growth. Which service categories bring in the most revenue? Set those up on campaigns to drive traffic to those landing pages. Make sure to track the traffic on Google Analytics to that specific page to see how well it is doing and then check the rankings in Google to see how well the SEO is going.

It requires a continued and extensive amount of work to rank #1 in a competitive search in Google. I wish you the best in your journey to the top of the search engines, let me know if I can answer any questions!

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.