One of the most powerful business marketing forces on the internet is reviews. Reviews from qualified and reputable users of a site like Yelp or Facebook can make a huge impact on your business, whether you like it or not. Search engines use these reviews to get a gauge on how well your business conducts business.
The total amount of positive reviews are scored against the total amount of negative reviews and an overall average is used to make an assessment of whether to send more traffic to your website or not. If you have low negative reviews or none at all, you have a much better chance of getting free traffic from a higher listing on search engines like Google, Bing and Yahoo.
Negative reviews are weighed much higher than positive reviews. A good rule of thumb is having 5 positive reviews for every 1 negative review. This will keep your overall score high. If you have negative reviews, make sure to engage the reviewer and see if the problem can be solved. If they can be satisfied, it may be appropriate to ask the reviewer to make a change to their review or delete the negative review altogether.
Whether you believe in online reviews or not, they are affecting your business. One way to create more positive reviews is to simply ask your clients after they are satisfied with your work or product to leave a review for you on Yelp or Google Places. It may also help to offer some sort of incentive to your customers if they are willing to give you a positive review. Be careful that your incentive does not come off as a way of “buying” your customers positive opinions. This can be avoided by making the offer sincerely based on the customer having a good experience with your business and genuinely wanting to leave a review.
So what is the power of reviews? More phone calls and higher interest in your business! Why would a business owner want to focus on the power of reviews? Because if can literally be the difference between getting 5-10 leads a day to getting 50-100 leads a day.
Try getting a review a week for 8 weeks and then check out how your business fairs against the competition. Did you make gains? Great! Keep working on those reviews and stay ahead of the competition!
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