Power of Photos for Search

Photos can be a huge improvement to your website rankings when done correctly. All of us carry around a digital camera in our pocket on our phones. When we go to certain events or are out and about around town, we can improve our website rankings by taking photos of anything that other people would want to use.

Billings Chamber of Commerce Photos

Billings Chamber of Commerce

Let’s say that there is a landmark in your city that many people know, maybe it’s an entrance to town or downtown, anywhere that people look up photos of. When you’re out and about in town, swing by a certain landmarks and take photos on your phone and send them to yourself on email, then download and label them correctly and upload them to your website.

This will allow you to have photos that people can find online in places like Google Images, or just directly on your website and download them to use for their own projects. This doesn’t take much time, but what it does is give indexing for many different keywords that people are searching for.

Fence on Billings rims by Montana Fence Company Photos

Fence on Billings rims by Montana Fence Company

These keywords could be popular places, things, events, people, etc. And those keywords when searched on Google will then pull up your website link and people will click to the website to see the photo and possibly download them. This creates traffic and more traffic that you have the better. Google will rank your website higher when it shows that more people are using it.

I highly encourage you to do this because it doesn’t take much time and anybody can do it. It’s very easy. Events are a great place to take photos and in your town an event is something that you have to usually buy a ticket or have access to or at least have to go there on that specific day and many people want pictures from an event, but have not either not be able to go or they didn’t make it or they went to the event they didn’t take pictures of it.

So it’s a really good idea to take pictures of specific event. For example, here in Billings when the Home Show, Montana Fair or Strawberry Festival comes up, there is an opportunity for you to take a lot of photos and provide those for free on your website. When people look up those events for the next year, they can find your photos online and take a look at them and maybe even use them in their newsletter, brochure marketing, or their blog post to talk about that event.

Scheels Billings MT Photos

Scheels Billings MT

This is a really smart tool for SEO (Search Engine Optimization) and like I said doesn’t take more than your time to do. Many people think that marketing online requires lots of money, and know how, but really it can be quite simple such as just taking some photos locally uploading them to your website with the right keywords on the photos and making sure that people can download them.

On this website, I have several pages dedicated to local photography where you can come and pull off photos to use your project. You can check out some of the different pages that I have here such as Billings Montana Photography, The Rims in Billings, Chico Hot Springs, etc.

If you have questions about how to get photography to work for your business SEO to improve in search rankings or other SEO questions, I’d be glad to help you. You can fill out the contact form on our website located here and I will be glad to help you out!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 312 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.

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