Online marketing is complicated, but is so valuable to businesses today.
Why is it so complicated?
Because there are so many different websites and social media sites and marketing funnels and landing pages, tips and tricks and gurus and experts that it can be overwhelming for business owners. In this article today, I’m going to be talking about an online marketing trick that is so crazy it completely dominate markets, but is rather radical.
So follow along this story as I share with you how to pull off this online marketing trick. It all started in 2018 when I was helping a friend start their new business. They were interested in starting a videography business. This friend had no idea what to name the business or what to do as far as a domain or website.
Starting from scratch is actually a good thing because I was able to craft a very clever marketing strategy for him. The way this trick works is that in order to rank at the very top of the search market for the keyword you’re looking for, what you want to do is name the business exactly what the keywords would be that the customer will be searching for.
So in my friend’s case, the keyword phrase that customers will be searching for is “videography service Billings.” So that’s what I recommended that he name his business, Videography Service Billings. We went and registered the domain name videographyservicebillings.com.
Then on his website, I encouraged him to fill in content about his videography service and share videos that he has done. And then we did a back link campaign to drive SEO value to this new domain. After this work and some time had gone by, the website now ranks number one for the keyword phrase “videography service Billings.”
Why does this work?
Because Google wants to serve up the results for a specific business. When a business is named exactly what the search would be for a customer looking for that service, Google will serve up the business way ahead of the pack.
I understand this is a radical approach to online marketing, but I wanted to share how successful it can be. It’s something to think about when registering a new domain or registering a new business. Even an additional add-on or side business can use this strategy to dominate the market.
So the next time you’re looking to expand or start a new business, think about how you might be able to dominate the market by naming the business exactly what the keywords would be for a customer searching for the service or product.
Then go out and register the domain name that matches up exactly the same way. You’ll want to pick out a domain name that starts with the service or product and then ends with the location. It’s really important to choose a location for this business because if you try to compete on a national scale, you’ll never be able to dominate using this specific strategy. It works particularly well in smaller markets that don’t have as big of an established industry.
What do you think about this radical online marketing strategy? Is it something that you would ever try to pull off?
If you have more questions about how I was able to get my friend from zero to the top of the pack in our local city, hit me up on our contact form page.
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