Call to Action

Call to action buttons Calls to action on a website are extremely important! Basically a call to action is a button or link that invites the user to take a particular action.

Websites need these to convert visitor traffic into actions that will help the business such as a phone call, filling out a form, downloading a report, making a purchase, etc.

Websites that are successful use calls to action to initiate the type of action that will generate the business goals that are important to the owner.

Typical places to place a call to action button are on the main slider, which is right when the visitor lands on the website. As the visitor goes down the page, they’ll be different sections in hierarchy of importance with calls to action on them.

What do we want the visitor to do on the website? Do we want them to register for an event, download a whitepaper, sign up for a newsletter or for classes, purchase a product, etc. those are all going to be calls to action.

Good websites help to guide the visitor to the areas that they need for what they’re looking for through the proper calls to action. Bad websites do not have the right calls to action and will frustrate visitors and often times they will leave and go to a competitor instead.

Does your website have the proper calls action?

This is an important question to ask and something that I can help you evaluate. Here at SkyPoint Studios we do website analysis to check to see if the website is set up properly with the right calls to action so that it can be successful and convert visit traffic into business.

The more we optimize the website in this manner the better the business will do annually. There should be a direct correlation between the amount of traffic a website receives and the amount of actions that visitors complete. The more completed actions, the better the business revenue.

Have a question about how to get calls to action set up on your website? Drop me a line on my contact form here and I will be glad to get a hold of you and set up a time or we can go over your website in more detail!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.