Why Consistent Reviews Matter for Local SEO Rankings
The amount of reviews you get on your Google Local Page is an important ranking factor for local SEO rankings, and it’s something you should be continually working on. But here’s something you may not have considered: the amount of reviews is important, but how quickly you get the reviews is a major ranking factor. The more reviews you get in a timely manner, meaning you get one every single week or every single month, the more likely that you’re gonna rank ahead of your competition. If you have a bunch of reviews but you haven’t gotten one for the last 6 to 12 months, there’s a good chance that that’s gonna make your page drop down further.
So, if you want your Google local page to rank at the top of the Map Pack, it’s really important that you’re continually asking customers for reviews. One of the processes that I like to set up is a ‘happy customer -> ask review process‘, meaning that you create a template that you email or hand to a customer. You could have a card after they leave your office that has the QR code right to where they can leave the review, and it says, “If you’ve been happy with our services, please drop us a review here. It really helps us out so much. Thank you!” So, that is part of the automation process that should be done with every single customer that comes through the doors that’s had a good experience.
If you’re not asking for the review at least one time, and hopefully at least two times if they don’t do it the first time, then you are most likely not getting the kind of reviews that you need for your business to continue to grow. Every healthy business needs to be getting reviews every single month, without a doubt. That’s gonna help you move the needle the most on getting new customers through the door.
Building up your Google Local Page is one of the single most important things to be working on besides your website, that you could be doing to build your business. It’s so crucial, and the higher your Google page ranks, the higher your website will rank. Also when you mix in your social media posting on a regular basis, all of it together paints a picture of how much of an authority you are in the market. The more authoritative your position is as a business, the more likely customers are to choose you and to spend higher sums of money with your business. It all goes together in a holistic approach to winning in business.
If you have more questions about how to get ranked on Google Local or on Google Search, please fill out the contact form located here. I’d love to help you out. We’ve ranked hundreds and hundreds of businesses on Google and gotten to number one spots and increased their business revenue. We can certainly do the same for your business, and I will provide you with a complimentary review of where your business is currently located and what we would do to get you to the next level.
