Being a business on Google comes with some important pieces for being successful. I call these the three main elements of business search. Inside these three elements are the necessities for your business to be found by customers easily and convenienently. It also ensures an edge over the competition if you appear for common search terms. Here are the following outlines for the three main elements of business search:
Number one: Maps – The map listings are put together based on an address. Google will show listings with local addresses of businesses whose category matches. Google also wants to Match the location of the searcher with the nearest businesses that would serve the customers needs. Wether or not your business appears on Maps will depend if you have claimed and registered the business on Google My Business. It will be necessary to verify the businesses at the address and receive mail there by entering the code sent on a postcard 1 to 2 weeks after registering the business address.
Wondering why your business doesn’t show up on maps? Often times, an address needs to be clarified or corrected inside of the Google my Business profile. One way to mess up the three main elements of business search is to have innaccurate information about your business in the different areas online. It’s imperative to have the correct address, phone number, hours of operation and other business details correct across all platforms. This includes any variations or abbreviations; don’t assume that all variations will be treated equally by Googlebots as the same information.
Number two: Local Listings. Getting on the local listings has a lot to do with how many reviews and how long your business has been around. These are the three local results shown right below the map with a C Moore local resorts button below. Wondering why your business isn’t listed in the local results? Often times it’s because you don’t have enough reviews I have not worked on the Google My Business profile enough yet. These local listings are crucial for getting phone calls and clicks to the website. They have one the highest click through rates when a customer is searching for a local business. They also are orientated to pull up the most closest address of the business to the customer who searches, especially on the mobile device.
Number three: organic search. Organic search is one by having the best website with the best content. If you have amazing resources that explain all the greatest techniques of how you do what you do and tips and tricks of the customer can actually use, then you will most likely win searc Number three: organic search. Organic search is one by having the best website with the best content. If you have amazing resources that explain all the greatest techniques of how you do what you do and tips and tricks of the customer can actually use, then you will most likely win the organic search. Organic search is the listings that show up at the bottom of everything else. They are what is considered the original listing, and a business does not have to pay for this type of advertising exposure. Unlike the number one and number two in this example, organic search listings are less impacted by address and more impacted by good content and heavy back links from local businesses.
Learn more about search optimization techniques in our SCO category. Have a question about how your website is performing in search on Google, Yahoo or Bing? Drop us a line here or give us a shout the comments.