It’s a well known fact that business owners have a very keen eye on how important the love of Google is to business success. Today a majority of customers will find a business by looking for the category of business in the city that they are in, for example “web designers Billings, Montana” into their phone’s search and then call the first businesses that comes up.

Too get the favor and win business online, it is crucial to make Google love your business. Without a winning plan to achieve a happy and healthy bottom line through search, a business is unlikely to succeed in today’s business environment. Mobile phones and desktop search are how a majority of consumers will locate local businesses. To win on search, make Google love your business. Here’s how:

Do publish useful information about your industry and how to achieve success in the ways that you operate that business. Obviously nobody can do what you do exactly the way that you do it. And to that point, it can be super valuable to document and capture that approach and process to later put it online for your business to share with the World. Becoming the expert in your field will cement the positioning with search and ensure a solid way to make Google love your business.

Make sure to have the type of information that matches the searches your customers are known to make. The content should match the search and the search city that the consumer is in. So web design in Billings, Montana is a good content focus keyword for SkyPoint Studios. Learn how to target cities in Google search in this piece I wrote earlier on our blog.

Send the visitor to an appropriate destination inside your website content or out onto another website resource by creating backlinks. Backlinks are links to a destination that have keywords as the actual link. For example, inside this very article, in the paragraph above is a link to an article that I wrote a little while ago about how to get found on local search for any city that you’d like to target. In linking to this internal content piece on a similar article, this website becomes more desirable to the Google spiders. Backlinks are a key part of a plan to make Google love your business.

That’s the main recipe for dominating search: regular documentation content of your techniques and specific approach with lots of backlinks to and from valuable internet resources. With enough energy put into this process, any website can rank over time. Best of luck on the search engines!

Have a question about how to make Google love your business? Message me through contact form.

#winning #local #search