Offering industry resources is one of the best ways to bring in new business. What can I possibly mean by that statement? Focusing on your “competitors” and offering them tips, techniques and things that will make their life easier seems so counter intuitive to running a successful business.
However, when it comes to online business it is important to be seen as an industry leader. This is why since we started SkyPoint Studios, I have always been focused on offering industry resources. On this website we have a link to a page where other web developers can find resources for web development: Billings Montana Web Development Resources.
Web developer visitors to that page can find images, tips, tricks and things that would help them do their job as well as this blog which is full of nuggets of things that I’ve figured out how to do. When speaking with other developers, they’ve shared with me they’re feeling that they don’t want to tell people or the public their secret sauce so that other developers can copy them.
I shared my specific viewpoint on this, which is that nobody else can do what you do if you are truly focused on being the best at what you do. And therefore, if you share your techniques, it’s unlikely someone will be able to do exactly what you do. Even if you do end up helping out competitors, so what, it’s not like it will really be that big of a deal in the long run.
So the reason why I share these techniques is for Google to index my website. When you offer resources for your industry on your website, specifically in your footer, it ranks really well for SEO. Google is looking for your industry and for knowledge about your industry and wants to put that together in the search results for when a customer searches for the keywords related to whatever your industry is.
Offering industry resources is a great way to get indexed quickly on Google and be seen as a leader. what I recommend doing is every time you solve a problem for a customer or discover a new way to do something that makes it easier to do what you do, write up a little bit about it and put it in your blog or put it in your resource area.
Another great resource to add is images. All industries need images for what they do, regardless of what you do. Web developers need images a lot and we offer images of Billings, Montana, Chico Hot Springs, Montana State University, as well as many other images for free on our website.
Other developers can use these images for their projects for free. This is a great technique for ranking well in Google and is why SkyPoint is one of the number one listed companies when people are searching for web design in Billings Montana on Google.
Have a question about how to pull off this technique on your website? Get a hold of me!