One of the biggest issues I run into when looking at a business’s website for the first time is the fact that they have duplicate content. So many people think it’s easy to just to grab information off the web that already exists, copy and paste into their site and call it a day.
It seems easy right? Somebody’s already created all the content, why should they bother redoing it. However, I want to warn against this being one of the most dangerous mistakes you can make with your website. You see, to Google copying text on a website is the same as a teacher would feel if you copied another student’s test in class. It’s plagiarism plain and simple. Plagiarism will never get your business anywhere online, and it may even get you a lawsuit.
Now legal troubles aside, one thing it will guarantee you get is poor rankings in the search engines. All search engines like Google and Bing crave unique content, it’s what makes them valuable. So if you want to be valuable to the search engines, you must write your own content. What I recommend doing is documenting what you do in your business or how your products work.
Everybody has a story to tell, and that’s what websites are supposed to do, tell your story. Many people are afraid to get down and do writing because they’re nervous about how people will judge them. Many people don’t think they’re very good at writing, and therefore don’t ever try. But I’m here to encourage you to do it!
I want to share with you one little secret hack that I found that makes it easier to write. What I do is open up the mail client on my phone and send myself an email using the talk-to-text feature. This allows me to get my ideas out and down on the page without ever having to write anything by hand.
Of course talk to text can make a lot of mistakes, and some pretty good editing will be required to make it readable, but at least 80 to 90% of the work is done. This has been a huge benefit for my writing and I’ve been able to crank out way more blog posts since switching over to talk to text instead of writing by hand.
Give it a try and see if you can come up with some unique content for your website. Need help updating your website and getting this content on there? Contact us for some help we’re always available to talk you through it or update it for you.