Idea Borrowing

Idea borrowing is what I do when I can’t figure out anything else to add to my website. Basically, it involves cruising the web in large metropolitan cities looking for competitor’s websites.

I might pick Boston, Los Angeles or Atlanta for example. When I find one of these high-ranking competitor websites, I’ll dive into it and look around a bit. Poking around here and there often leads to me discovering some cool feature or page that they have on their website that I could add to my website.

The other day I came across a site while doing some idea borrowing and it had a stand-alone Testimonials page. I have testimonials on my home page, but not a stand-alone page on the main menu. So I borrowed this idea and now I have a separate page specifically for Testimonials.

This is why I try to encourage anyone who’s working on improving website SEO to do some idea borrowing from competitors in other locations.

I recommend using other locations and not your own city because we want to make our website as unique as possible. Not that it’s a bad idea to look at your local competitors websites, we just don’t wanna copy all their features.

WARNING: Do not copy any text or images from theses websites! All the content needs to be original, its just the concept we are borrowing. Stolen content will cause a major negative mark on website SEO, and in some cases can lead to a law suit.

The next time that you’re wondering what else could possibly be great on your website, take my idea borrowing concept for a whirl.

Have a question about how to make your website SEO really work well? Drop me a line on my contact page.

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.