Figuring out how to advertise on YouTube TV is no easy task!
YouTube TV is the TV programming similar to DIRECTV offered by Google. It has all the same channels that you would expect to get from a typical network TV programming but is an online digital subscription that you sign up for.
This last NFL season, YouTube TV got exclusive rights to show NFL games. We had a client that wanted to advertise on NFL games, specifically. Upon looking into how we can get ads displayed on YouTube TV, it became quite a rabbit hole. We had a YouTube account and have been advertising on YouTube for many years, and that wasn’t a big deal. However, anywhere that I looked on the YouTube account, I could not figure out how to advertise on YouTube TV.
This took me a long time to find and look around and turns out that YouTube TV advertising is only done through exclusive agencies that have access to do so. I was able to reach out and contact one of those YouTube TV approved agencies that has that special contract and be able to get ads run for our client.
This was an extensive and exhausting process and is nowhere available on the web and easy to find. Even when I reached out to Google to ask them about how to advertise on YouTube TV, they themselves had no contacts and nobody they could help refer me too.
Luckily I found the agency with the connections. They require a certain level of spend per month in order to run the ads which is $1500 per month minimum in order to even get the ads going. They’ll allow the submission of whatever video you would like to run for the ads. We went with a 30-second spot and this ran on multiple different NFL broadcasts throughout the season.
Advertising on YouTube TV is a really effective way to dominate a local market and get in front of the audience that you want to reach. We here at SkyPoint Studios are now authorized to run YouTube TV ads and we would like to be your rep if you’re looking for help to advertise on YouTube TV.
Reach out to us by filling out our contact form on our website located here and we can get you running YouTube ads today!
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