Google Local Guides are members of a program that Google has created that update the maps and reviews for local businesses and places. To become a Google Local Guide one must have reviewed and added pictures to enough places to earn points to get the distinction.
Google has levels to the guide program, the more points the higher the level. I am currently a level seven Google Local Guide. The reason why one would want to be a guide is that your weight is heavier when it comes to reviewing businesses and the qualification of reviews.
For example, if a bad review comes into a business that is not justified, the only way to get it removed is to flag it. When a typical user or a brand new user flags a review it will usually not be taken down.
However, when a high ranking Google Guide flags an erroneous review, it usually will be taken down. So there’s advantages to becoming a Local Guide. There is no cost to participate in the program and it is as easy as reviewing places that you visit such as restaurants and stores.
The system really likes when you take a picture and add it to the review as well and this can give you more points in the system.
And they give you socks! Who doesn’t love a free pair of custom socks? (:
Have a question about the Google Guide program? I’d be glad to share with you my experiences if you drop a link on my contact page!
Read next: How to Make Google Love Your Business