Domain authority is a scoring system created by Moz, one of the top companies leading the way in search engine optimization or SEO. They came out with the scoring system called domain authority, which is a scale between 0 and 100 to show how prominent a website is in search on platforms such as Google and Bing.
There are 40 different ranking factors that go into the domain authority score, but some of the main ones are how many back links a website has, how long website has been online, the quality of the backlinks, the quality of the content on the website, how often the website gets updated with new content, the structure of the website, and many other factors.
What can we do to improve the domain authority score?
The most important thing to do is get backlinks from quality websites. Here at SkyPoint Studios we run a program called the SEO backlink club which provides quality backlinks from local business websites. You can check out the SEO Billings Montana website right here.
After that it’s important to make sure that you have good content on your website that you’re updating regularly. One of the ways to do that is a blog, like what you’re reading right now. We have over 300 blog posts on this website and update them quite regularly.
That is why this website is ranked number one in its market for web design. Our domain authority score for this website is 56, which is pretty good for a small business website. The websites that run the highest score are typically educational or government related websites or major platforms like Facebook or Twitter.
For example, Twitter has a domain authority score of 94. There are a total of 59 million back links going to twitter.com, that’s quite a few! So regardless of where your website is at, you will want to continue to work on your domain authority score to rank higher on Google search and Bing search which will bring in a lot of business into your company for free.