App stickiness refers to the users desire to open up and use an app regularly, preferably every single day.
How do we design mobile apps that are going to become sticky with users?
Successful design has a lot to do with providing access to what users want with the least friction possible. That means putting the elements users use the most towards the top of the fold and using design colors to focus the users attention to where they should go.
Design has a lot to do with getting the user on a course to a successful interaction on the website or app mobile app. Apps that focus on good user interface will have a higher app stickiness or regular user base.
Gamification is the overlay of game like systems and metrics to encourage users to open an app regularly. Stickiness is created in many apps we use by having points for opening the app or doing a certain task.
A good example of this is the language learning app Duolingo. In Duolingo counts how many days in a row the app has been opened and gives a streak when certain amount of days are achieved.
This causes the user to want to open the app every day and is part of the reason why Duolingo has a strong app stickiness. Creating goals and rewarding users for participating in the way that you want them too in the app is a great way to make the app successful.
Utility & Fun
The more utility and/or the more fun a user is having on the app, the more likely they are to continue to use the app and even to recommend it to others to use as well.
Curious about how you can improve app stickiness? Drop your line on our contact page and we will discuss the merits of your mobile app and how we can get it into the hands of more users in the best way possible!
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