Design Tips to Increase App Stickiness

App stickiness refers to the users desire to open up and use an app regularly, preferably every single day.

How do we design mobile apps that are going to become sticky with users?

Successful design has a lot to do with providing access to what users want with the least friction possible. That means putting the elements users use the most towards the top of the fold and using design colors to focus the users attention to where they should go.

Design has a lot to do with getting the user on a course to a successful interaction on the website or app mobile app. Apps that focus on good user interface will have a higher app stickiness or regular user base.

Integrating gamification

Gamification is the overlay of game like systems and metrics to encourage users to open an app regularly. Stickiness is created in many apps we use by having points for opening the app or doing a certain task.

A good example of this is the language learning app Duolingo. In Duolingo counts how many days in a row the app has been opened and gives a streak when certain amount of days are achieved.

This causes the user to want to open the app every day and is part of the reason why Duolingo has a strong app stickiness. Creating goals and rewarding users for participating in the way that you want them too in the app is a great way to make the app successful.

Utility & Fun

The more utility and/or the more fun a user is having on the app, the more likely they are to continue to use the app and even to recommend it to others to use as well.

Curious about how you can improve app stickiness? Drop your line on our contact page and we will discuss the merits of your mobile app and how we can get it into the hands of more users in the best way possible!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.