Today’s article is a complete “off the head” freestyle thought experiment on what SEO is all about.
My SEO journey has been 13 years long now as I started in 2007. Back then, as it is now, the focus has always been on providing good content and strong site structure. Organization, flow and updating content has always been the regiments and structure of a good SEO plan.
The reason why this article is called “A million little things”, is that how I feel about SEO. Good SEO requires so many little details and so many techniques, so much effort over so much time, that it truly is a magical craft.
What’s so interesting about the art form of SEO is that all the actions we do go towards a specific goal, we just can’t exactly quantify for sure 100% because we are working with proprietary secret engines like Google and Bing. Because we SEO workers do not have any control over the search engines, we are at the mercy of what they deem important and not important.
Therefore, we provide as much good value and content and code structure and backlinks and things that we feel necessary to allow search engines to index us. However, we are truly at the mercy of Google as in the same way that a ship is at the mercy of the ocean.
I’m totally okay with this! In fact I feel like I thrive in the environment that is very much a learn as you go, test and measure and figure things out from a scientific standpoint that really stimulates my brain. Part of the reason why I got into computer science in the first place is that I love to tinker and create and design things myself.
For me, technology is all about exploring and playing with it and figuring out how you can do something with it to stretch your imagination and make something that wasn’t there before. That was always the fun part of it for me!
So when it comes to SEO, I titled this article “A million little things” because there really is so many different ways to go about SEO and so many things to keep in mind. For example, let’s say your business is in an industry that has very specific techniques that you can describe and have a whole resource area all dedicated to just specifics about each one of those techniques.
A woodworker may have turning, polishing, staining, intricate wood-work, furniture, etc as examples. Each one of these modalities would have a dedicated page with more resources linked on it. Implementing techniques like this are very easy to describe and understand I think once you get into the flow of it.
Basically with SEO you want to try and become as much of a resource as possible. If you can literally build the library online about your industry on your website you will succeed. I know that may seem silly and may be a silly pursuit for some if they have landscaping business or construction company.
Imagine though the power you will have when you are this one-stop resource for your city in regards to construction or for landscaping. So that’s all I have to say today about SEO and I hope you enjoyed this little thought experiment about “A million little things.”
What are you doing to promote the SEO of your website? Have you done “A million little things?”
Are you still wondering why you’re not ranking as high as you possibly could?
Try thinking about a little bit more effort that you can put into these different variations. If you’re looking for help hit me up here on my contact page.
I would love to assist you in your SEO goals!