Using Expired Domains for SEO

Did you know that some domains have value after they expire? What am I talking about? Well, domains that have been hosted before on the web gain value. They gain value specifically if they are a keyword or are in a particular industry that is similar to the one that you’re domain in. For example, if you’re an auto parts store it might be beneficial to score an expired the domain called autopartsusa.com.

If this autopartsusa.com domain was up for say five years and has a couple of links to it make me particularly valuable to you as the owner of an auto parts store whose domain is autopartstorelittletownusa.com. But how do you find these expired domains? There are several sites on the web that help you find these.

One place to look for expired domains is NameJet’s pending delete domian list. I found a particular domain that was in our industry [idealwebtools.com], web design and it was up for over five or six years and I purchased it. After forwarding it to my main domain I believe it did help to increase our organic SEO scores and search rankings.

Using expired domains for SEO is a technique that can be persued after most other techniques have been completed. Forwarding a domain from another similar business or industry can send some of the juice to your domain. The more SEO juice filled domains that are forwarded the more potential you have for juice passing.

All the big brands do this. They hunt for different domains that have value and snatch them up and redirect them. How long does it take for this action take to kick in on Google search results? That’s good question. Google always looks at new linking sites within a week or two of new linking, so it should take about 2 to 3 weeks for Google to make it’s way through the links that pointed at the domain you purchased and forwarded and send those link values down the pipeline to your main domain.

Have a question about how to find valuable expired domains relevant to your industry?
Hit me up, I’ll be glad to answer your questions 406–208–8733 – thank you – Jophiel

*note this is an advanced tutorial. If you haven’s SSL’s your website yet, check out my How to SSL guide.

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.