Domain Authority Explained

Domain authority is a scoring system created by Moz, one of the top companies leading the way in search engine optimization or SEO. They came out with the scoring system called domain authority, which is a scale between 0 and 100 to show how prominent a website is in search on platforms such as Google and Bing.

There are 40 different ranking factors that go into the domain authority score, but some of the main ones are how many back links a website has, how long website has been online, the quality of the backlinks, the quality of the content on the website, how often the website gets updated with new content, the structure of the website, and many other factors.

What can we do to improve the domain authority score?

The most important thing to do is get backlinks from quality websites. Here at SkyPoint Studios we run a program called the SEO backlink club which provides quality backlinks from local business websites. You can check out the SEO Billings Montana website right here.

After that it’s important to make sure that you have good content on your website that you’re updating regularly. One of the ways to do that is a blog, like what you’re reading right now. We have over 300 blog posts on this website and update them quite regularly.

That is why this website is ranked number one in its market for web design. Our domain authority score for this website is 56, which is pretty good for a small business website. The websites that run the highest score are typically educational or government related websites or major platforms like Facebook or Twitter.

For example, Twitter has a domain authority score of 94. There are a total of 59 million back links going to twitter.com, that’s quite a few! So regardless of where your website is at, you will want to continue to work on your domain authority score to rank higher on Google search and Bing search which will bring in a lot of business into your company for free.

You can check your company score here. If you’d like help improving your domain authority score, fill out the contact form on our website and I will get a hold of you as soon as possible!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.