Why One Keyword is Best

Keyword focus is extremely important in search optimization. There is a misunderstanding about keywords in SEO. The general idea that most people think is that they need to have as many as possible to properly rank on Google.

I often find people coming up with a massive list of keywords, as many as they can possibly find. And this stems from certain systems where loading tons of keywords in is important.

For example, in my BNI (Business Networking International) Group there is a system in the back of the networking group’s software where you can load keywords about your industry. And in that system, putting lots of keywords on your profile is a good idea, because it’s pretty unilaterally going to help you across-the-board.

But in actual SEO for your website, it’s really important to dial into one specific keyword. That keyword is going to be the most common phrase that your customer will search for your business under on Google.

For instance, this website that you’re on right now’s keyword phrase is ‘Web Design Billings,’ that is our most common keyword phrase. It’s a problem when people try to have too many keywords, because there’s not enough focus point.

Each page has one keyword to rank and if you try to do more than that it won’t rank properly. So it’s OK to have a lot of keywords on the website, but you need to have lots of pages to go along with it.

This website has over 300 blog posts and each blog post has its own keyword, so obviously that’s a lot of keywords. However, as I’ve already explained, there’s only one main keyword that we rank for and focus on.

All of our back links have ‘Web Design Billings’ as the anchor text, even though we have many different keywords on our website. Like this article right here, the focus keyword is “keyword.”

So when you go to an SEO consultant, what you want to do is give them your number one most important keyword and tell them to focus on that 100% as much as possible. Once you own that keyword phrase, now you can start working on other ones and expanding.

Have a question about how to get your website ranked on Google? I would love to show you exactly how we do it for clients and how we’ve been able to rank number one in three different large cities! Fill out the form on my contact page located here and I will get back to you as soon as possible.

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