TikTok is Important for Your Business Marketing

Is your business on TikTok and posting regularly?

I think it’s really time to start thinking about getting on TikTok! There has been some controversy and people have claimed that because it’s a Chinese based company they don’t want to be on the platform. However, I think taking advantage of it is such a good idea for exposure for your business.

No other platform besides TikTok will push your business and your content as far as TikTok will with its algorithm currently. We don’t know how long this is going to last for as most platforms start with a very aggressive algorithm push, and then move tighter and tighter.

In the beginning days of Facebook or Instagram, it was easy to get lots of exposure for your business just by creating a post. Nowadays, you can barely get any exposure on the platform by creating a post without sponsoring it and paying those platforms to do so.

That’s why I think the clock is really ticking to get on TikTok and start creating content for the platform. You can do what I do, which is the create a post that goes on TikTok but also goes to all your other platforms. I post on several different platforms such as Facebook, Instagram, LinkedIn, Twitter, Alignable, Threads and TikTok.

The more you post, the better it’s going to be for your business exposure and the more likes you will get. TikTok is unique in that it counts the amount of likes that your content gets. This is one of the metrics that you want to show that you’re active on the platform. It does not count posts like the way that Instagram does, instead counts likes and followers.

I believe this encourages you to make content that people would like a lot. For example, I made one video about how to leave a group message on the iPhone and it has garnered over 100,000 views and 1,600 likes. This has been major engagement that I was not able to get on any of the other platforms that I put that exact same video on.

This stands out as a great example of why TikTok is so powerful for exposure these days, and something that you need to take advantage of as soon as possible before it dries up. It’s possible to sponsor a post on TikTok and get views and likes if you want as well and the cost is pretty reasonable, only around $12-$15 to get about 2 to 3000 views and couple hundred likes.

If you need help running your TikTok account, we do have a specialist on our team who is great at making custom content for TikTok and Instagram! To get help with our services fill out the contact form located here and we can help you get started today!

Prefer to watch a video about this topic instead? Check out our YouTube channel:

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.