Meta Tags Robots Prefer

meta tags for search improvement pen example

So for example, if you have a picture of a pen and you want to upload it onto your website, the robots don’t know that it’s a pen. What you would need to do is describe it with schema markup.

What is the brand name? Okay, it’s a ballpoint. Is it a black pen or a blue pen? Okay, it’s a black pen. Does it have a lot of ink in it? Is it newer? What is the pen on top of? These are the description terms that can be used when labeling and describing your images.

Other things to keep in mind are the location where the photo was taken. Location on images looks a lot like describing where and when the photo was taken. For example the outside of your storefront, might be the name your company. Use the common name or the local area wanting to rank on the photo name with the other keywords and upload it.

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Meta tags are super important on the web. They let search engines know what an item on a website is. Schema markup is something that Google developed to label every single item that might possibly be listed on a website.

For example, there is schema markup for addresses, phone numbers, contact information, articles and descriptions, etc. Schema and meta tags are a way to categorize and to contextualize the world for robots. These robots work to serve up the search results inside of Google’s algorithm to help us find things when we’re looking for them on Google search.

Now when the robots come along they can actually help someone find the name of your company, the name of the service and the location and bring that photo up to share with them.

This is a great way to do SEO and be seen as an expert in your industry. The more places that you come up online the better you’re going to do. So it’s important to meta tag and use schema markup for every single asset that is on the website.

Need more help with understanding these concepts? We are available to coach and show you how to run your website more successfully also to do the service on your behalf.

Also, check out my article on Using SEO Yoast to Make Search Engine Optimization Easier.

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.