Industry Focused Content

Industry focused content is the way to have a successful blog.

Why would I make this statement?

It seems like most blogs are written towards the customer, however, this isn’t necessarily the best recipe for success. For some products and services that may be necessary, but for anyone who is looking to increase search engine optimization or SEO you’ll want to write industry focused content.

So just like my blog here, I write about ways to do web design and SEO, I don’t give advice or write for my customers, per se. I write for my industry and the reason for that is that Google can pick up on the fact that I’m an expert in my field.

When Google scans a blog and looks for the content to figure out where to place the website, they’re going to pick up on the fact that the content is related to web design. If I was to write for the customer, it wouldn’t rank as well.

So my content is always about how my process works, tips & tricks of the trade and such that other web developers might be able to use.

Now many people who are in business are not going to like the fact that they have to write to help their competitors by giving them their secret tips and tricks.

I totally understand that!

However, if you want to be successful in search, it’s important to focus on industry related content. The better you can position yourself as an expert in your field, the better the website will rank in Google search.

Check out the rest of our Tech Blog for context on what I’m talking about. It’s evident that every single article is technical and not necessary for the customer, but for those who are in the web design industry.

Are you running a blog and trying to figure out how to make it successful? Want to be on the top of Google search? Drop me a line on my contact page and we can work on it together!

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.