Brand Positioning SEO

Brand positioning SEO is a really cool search engine optimization technique. It’s also super powerful!

The way the brand positioning SEO technique works, is by placing your brand in the stream of traffic related to a more popular brand. For example, let’s say you are trying to create a new energy drink.

The energy drink space is super competitive. So how do you get people to find out about your new brand?

It can work really well to position yourself with well-known brands. So let’s just say for our example that our energy drink is called SkyPoint Energy, lol.

For us to get SkyPoint Energy in a place where other people are looking for energy drinks, I might make up an article titled “What is the difference between Red Bull, Rockstar and SkyPoint Energy”

On that blog post I would write 1500 words describing the difference between the founders of the company and their mission, the taste of the product and its ingredients, and the way that they are giving back and involved in their community.

I might even make a chart showing the differences between the levels of caffeine, amount of additives and sugar, overall taste compared to competitors, etc.

The reason that this works so well is that Google picks up the article and puts it in more traffic streams because they see that were talking about the two big brands in the space Red Bull and Rockstar. Google places our brand in the stream of traffic when people are looking for the well known brands.

So as a small business you can use this to place yourself in the stream of traffic against your competitors. This is a super valuable SEO technique for products and for services.

Have a question about how to use brand positioning SEO for your company? I would be glad to help you get this set up! Fill out the form located here on this website and I will get back to you as soon as possible.

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Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.