Why Join Threads

Post updated: 07/11/2023

What is Meta Threads?

Threads is the new platform from Meta, the company who owns Instagram and Facebook. They launched Threads last week, which is a text based social media platform similar to Twitter. They launched this platform to compete directly with Twitter and to provide another platform in their suite of social media sites that is more focused on text interaction.

Threads mobile app Although Threads just launched, it already has crossed 100 million active users in a very short time span (it did this in a record breaking 5 days after launch). It is the fastest growing social media platform of all time. What’s helped spur this growth is the fact that anyone with an Instagram account can automatically create a Threads account with the same details from the Instagram and follow all the same people on Threads that they’re following on Instagram with one click.

This makes it super convenient to sign up for and create an account. it’s also from a company that we all know well which created Facebook and Instagram and is a reliable source in the social media space. Whenever there is a new social media platform that is taking off and getting a lot of traction, it’s important for brands to establish themselves and build a audience there and a following.

The reason why it’s valuable to get established in the beginning when the platform his new is that you’ll get far more reach an exposure for your brand for free then you would after the platform is already established. For example, if you start a Threads account today at the same time you create an Instagram account, and post the exact same things on both the likelihood of your Threads account growing and expanding much more and getting a lot more exposure compared to the Instagram account is much higher because the platform is so new. This has always historically been the case and those who took to Instagram, TikTok, Twitter or Facebook first always reaped the most benefits compared to those who came later.

So what is so unique about this new platform?

Threads has a text limit of 500 characters which is double the amount that Twitter allows. It also has double the length of video time for uploads compared to Twitter as well. These are some differentiating factors why users would want to use Threads over Twitter, but also it has a great way of handling images and videos and creates a really nice resolution and image schematic compared to the way Twitter handles videos and images.

This is because the team that built Instagram also worked on designing Threads and brought in a lot of that magic that they have for image processing that they use on Instagram. Instagram is well known as the best social media site for photography and still remains that way to this day.

So have you signed up for a Threads account yet?

If not, I highly recommend you do it, it’s super easy and quick to do so and all you have to do is download Threads from the store and open it and sign in using your Instagram account and then boom you have automatically followed a bunch of people and created an account just like that.

I recommend sharing content to this new account just like you share contact all your other accounts. Our company strategy for creating social media content is to create one piece and distribute to all platforms at the same time. This works well for us but you may want to create unique content for each platform depending on how much time you have available to do so.

Looking forward to seeing exactly what happens with this new social media platform, and establishing a good base on it. This post here will also go to Threads as well, so see you there!

Download the Threads mobile app at threads.net

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Written by: Jophiel Silvestrone

Jophiel Silvestrone has written 326 posts in the Tech Blog.

Jophiel grew up on a ranch in Paradise Valley, Montana near Chico Hot Springs. Working on the ranch instilled work ethic and self motivation. Filled with this drive, Jophiel started mowing the local school's yards twice a month throughout the summers, at the age of 12. He moved to Billings in 2004, where he has been deeply involved in the local business community ever since. A serial entrepreneur, Jophiel has ran multiple businesses in our local community. The first business, a janitorial and carpet cleaning company, founded in 2005, has employed over 50 locals. Moving on to the media industry, Jophiel and several partners founded Green Directory Montana in the spring of 2007. Green Directory's sustainability ranking software awarded points based on sustainable or "green" actions. These points counted towards a business's total "Green Score," which in turn ranked them against other businesses in their category and throughout the entire site. It also featured a limited edition print version distributed annually. A business acquisition allowed Jophiel to focus on new projects, and a few close business colleagues and Jophiel started Rocky Mountain Mr. & Ms. Magazine, a lifestyle publication for men and women in the Magic City. After a year and a half at the helm of RM3 Magazine, the business was purchased. He now runs a web development company SkyPoint Studios and fathers his son Jaoquin, who plays football, basketball, soccer, and is learning snowboarding from his dad. Recently, has expanded to locations in Havasu, Arizona & Vegas. SkyPoint Studios is a market leader in both Billings & Havasu and Jophiel is working on building that same level of market dominance in Vegas. Specialties: Extensive experience in online and offline business. Especially savvy at WordPress, and operate several sites, one example is the blog: skypointwebdesignbillingsmontana.com/tech-blog. Check out skypointwebdesignbillingsmontana.com for the latest projects from SkyPoint Studios.